PCM勉強の資料、PCM試験問題

NO.1 Which of the following is true of personal ethics?
A. Business and marketing ethics have an overbearing influence on personal ethics.
B. People stop growing in their understanding of ethical behavior once they become adults.
C. People act unethically on their own accord without any external influences.
D. Different people view complex situations differently based on their own ethical understandings.
E. A person's genes, cultural background, and upbringing have no influence on ethical understanding.
Answer: D

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NO.2 _____ is a communication used to create and build brand awareness, with the ultimate goal of
moving the consumer through the buying cycle to a purchase.
A. Informative advertising
B. Persuasive advertising
C. Product advertising
D. Reminder advertising
E. Personalized advertising
Answer: A

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NO.3 When a claim cannot be made in a non-misleading way, due to the limitations of a platform:
A. the claim should not be made in that platform.
B. a different medium can be used to display the claim's disclosures.
C. the claim's disclosures should be displayed using a hyperlink.
D. it is not the marketer's responsibility to ensure accuracy and readability.
E. it is the duty of the consumer to perform due diligence before purchasing a product.
Answer: A

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NO.4 The three major phases of the marketing plan are _____.
A. segmentation, targeting, and positioning
B. recession, depression, and recovery
C. planning, implementation, and control
D. leading, organizing, and controllling
E. introduction, growth, and decline
Answer: C

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NO.5 Which of the following is true of rule-of-thumb methods for allocating IMC budgets?
A. It uses prior sales to determine the present communication budget.
B. It allots a budget according to the profits made in previous quarters.
C. It requires limited negotiation among managers.
D. It allocates an equal budget for all departments.
E. It creates a budget by first establishing a set of communication objectives.
Answer: A

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NO.6 Dento Inc., a manufacturer of dental care products, faced a social media uproar when rumors
spread that it was using ingredients from animal sources to create its products. The labels as such
carried no evidence of this and this discovery was brought about by an independent researcher. The
company's CEO and senior management did not know about these ingredients. Internal research
revealed that containers used to hold Dento's products, produced by a vendor, used products derived
from animal fat in the manufacturing process, but the product itself did not contain any fat. What
should Dento do to prove that it is ethical?
A. Invest in a program that aims to spread dental hygiene awareness.
B. Inform its consumers of the situation and implement measures to ensure animal-fat-free
packaging and products.
C. Refute the independent researcher's claims by filing a defamation suit.
D. Penalize the vendor by not paying for the next order of packaging materials.
E. Release a statement to the press explaining that it is not responsible for the manufacturing
processes of its suppliers.
Answer: B

NO.7 X-Pert Bikes sells bikes for people of all ages. The company is creating a new advertising
campaign targeted only at existing customers, encouraging them to buy an X-Pert Bike the next time
they want a bike. The company also begins an X-Pert Club for existing users of X-Pert Bikes, as
research has shown that familiarity with a brand increases the chances of repeat purchases. In this
case, X-Pert's campaign is aiming to build ______.
A. brand awareness
B. brand dilution
C. brand loyalty
D. brand extension
E. brand parity
Answer: C

PCM模試エンジン   

NO.8 Which of the following is an example of a contest?
A. Visit our website and win movie tickets
B. Buy one, get one free
C. Player of the year sponsored by Mars Inc.
D. Leave your visiting card and win a trip to Bahamas
E. Avail our ""featured price"" discounts
Answer: C

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試験番号：PCM
試験科目：「Professional Certified Marketer」
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最近更新時間：2016-02-29
問題と解答：全316問 PCM勉強の資料

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